Isadora & Co

Born in England. Moved to Los Angeles in her twenties to work in film and television, in talent management and production. Credits include The Hunger Games.

In 2014 she found a derelict, foreclosed 1801 manor house on Zillow in rural Virginia and bought it. It needed a lot of work. Ten years later it’s Rixey Manor, a Knot Hall of Fame wedding venue with more than 350 weddings behind it and a reputation for marrying every kind of couple.

In 2016 she hosted Madeline Stuart, the first professional model with Down syndrome, for a bridal shoot that ran on CNN and the Today Show. She did it because every woman should be able to see herself as a bride, and nobody else was running the shoot.

After a decade of running a venue, she started writing software. First and biggest, Sagena, the AI platform for wedding venues. Then Ground for personal life, and Threadline for families of missing people. Four different industries, same pattern every time: a system that should have worked, didn’t, and wasn’t going to get fixed unless somebody sat down and fixed it.

She speaks and writes on the design principles that emerged from building all four. The strategic case for vertical AI over horizontal. The four-layer prompt architecture she developed at Sagena to keep brand voice consistent under unusual conditions. And what she has had to learn about writing AI for users in emotionally heightened states, where the standard playbook actively backfires.